As a Qualified Franchise Professional (QFP) with over 25 years of experience in the franchise industry, my mission is to help clients achieve their franchise goals, whether it is launching a new concept, expanding into new markets, improving their operations, or increasing their profitability.

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I lead a team of experts who deliver innovative and tailored products and services, and who build long-term and trusted relationships with clients and agencies. I also leverage my skills in marketing communications, new business development, key account management, and strategic thinking to create value and opportunities for the franchise community. I am passionate about franchising and its potential to generate economic and social impact. I am recognized as a global franchise influencer, having received the BFA Industry Contribution Award in 2019 and the Global Franchise Influencer recognition in 2022. I have also launched and grown several successful franchise media brands and products, such as Global Franchise Magazine, Global Franchise Awards, and What Franchise Magazine. I am always looking for new ways to share my knowledge and insights with the industry and beyond.